If you've been in business long enough, you understand gaining new business is important to the growth of one's company. In a few industry's new blood is the lifeblood of the business and without it, you die. If you need to reach your full potential in your venture, then you have to have ongoing marketing strategies which will grow your business each year.

A large number of Award Shop owners need to develop corporate business and gain them as a normal account. After all, who wouldn't want to have a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can increase your business and can also be utilized to secure other accounts aswell.


Consider this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop a merchant account with your local McDonald's. You may or may not know the dog owner, manager or anyone employed there on an individual basis at the moment. However, once you do introduce yourself and your line of business, anticipate to hand the "decision maker" an extraordinary item. Not really a simple business card together with your contact info, give them something that may cause them to keep in mind you.

Here's the idea... Most people enjoy receiving something that has been personalized for them, something with their name on it. You as an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your organization. Another impressive look would be to have their company logo or corporate insignia engraved on the piece as well. I suggest developing a "sample" of what you would prefer to do for them monthly and plant the theory for them to present a worker of the Month award.

Present the dog owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you don't now have their logo on file, it is possible to obtain it quite easily by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo on it. Plan to leave these things behind as a free of charge sample, demonstrating your services and products.

glass award engraving to do is show them a big perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. If you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional little bit of gold brass and it will cause the engraved logo to stick out more on the brass plate.

Having an Employee of the Month award is great for showing appreciation to workers who do their job well. This can create an ongoing month-to-month award program that will enable you to showcase many other products available for you for them. Consider it, if you are the one doing their awards and they need a banner for a special promotion, they will call you. It's your company that is on the forefront of these mind, due to them calling or seeing you each month for his or her Employee of the Month awards. Including getting additional nametags made for new employees which are hired every week, month or quarter.

Establishing this sort of account will allow you to generate more accounts exactly like it. Imagine going to other establishments with the same idea and adding the truth that you already take action for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.

Using these kind of ideas to "get your foot in the entranceway" will capture new business for your award shop and continue steadily to grow your business.