When it comes to optimising for se's, content is king. To be able to better tailor the metadata judgements that influence ranking places, Commerce Cloud enables marketers and merchandisers to set up rules for each page.

At a fraction of the price tag on competing systems, SEO best practises may be rolled out in Development, then repeated in Staging, and finally in Production. SFCC SEO is increased because of the decreased time to market.
Sitemaps, No. 1

Sitemaps are a fantastic tool for describing your website's hierarchy to crawlers. Sitemaps are XML files that catalogue each of the content on your own website and the connections between your various elements. Crawlers (like Googlebot) utilise this data to find and index your site's content.


Sitemaps are primarily used to improve Googlebot's understanding of your website's internal linking structure. For this reason, it's crucial to set up a network of interconnected links in the middle of your sites, creating a "pathway" for the bot to check out. However, Google may have trouble indexing your website properly assuming you have pages that aren't linked to from somewhere else (orphan pages). Sitemaps provide this purpose. You may get these forgotten pages found and indexed by the crawler by uploading a sitemap to GSC.

To improve your web shop's search engine rankings, you may take usage of the many SEO tools supplied by the Salesforce commerce cloud platform, also known as Demandware. Product customization and mobile-friendly design are two types of these capabilities. Furthermore, it contains a specialised URL module that lets you define canonical naming conventions for your categories, subcategories, brands, and pipelines. Rules like these may be used to generate search engine-friendly and easily-remembered URLs, and rule-based meta tags for each page.
Canonicalization of tags

Many non-technical marketers seem to be confused by canonical tagging. In terms of search engine optimization, these tags indicate to crawlers which page should get credit for inbound links. To remove confusion and direct readers to the most likely page, canonical tags ought to be used.

The canonical tag has several implementations, including the HTTP header and the rel=canonical link element. The latter is the more trustworthy option, thus we advise deploying it. The latter is less reliable compared to the former because it requires the user to manually provide both a canonical URL and a page reference.

SFCC SEO sizing and colour options, paginated indexes, and duplicate category and collection pages are all good candidates for canonicalization. https://brave-antelope-dp131w.mystrikingly.com/blog/salesforce-commerce-cloud-and-commerce-innternet-search-engine-optimization ought to be canonicalized appropriately to avoid ranking issues due to se's mistaking them for other pages.

For the previously referred to as Demandware Salesforce Commerce Cloud (SFCC), further canonicalization procedures are required. Default page names and descriptions in SFCC are optimised for search engines and encourage users to take action. These are excellent blocks, but for optimal results, you should utilize a professional Demandware SEO specialist.
Thirdly, optimising a page's content

Search engine optimization (SEO) is an umbrella word for many different strategies. On-page and off-page optimisation are both a part of it. On-page optimisation focuses on enhancing a page's visibility browsing engine search engine pages (SERPs), whereas off-page tactics may include link-building initiatives. Among the things that need to be improved are title tags, meta descriptions, and internal links. In addition, proper HTML markup and the addition of relevant meta data to each page are required.

To create an online store optimised for seo (SEO), firms might use Salesforce Commerce Cloud (SFCC), an e-commerce platform. This platform's consolidated analytic tools boost retailers' organic traffic, revenue, and GMV.

You may enhance your online store's visibility in search engines with the aid of SFCC's suite of on-page SEO tools. Among these options are XML sitemap files, editable page names and meta descriptions, and canonical URL support. The SFCC platform also offers safeguards in place to prevent unauthorised usage of private consumer information.

On-page optimisation is essential to the success of any online venture. It creates it so people looking for the goods and services you provide could find your website. on addition to expanding your pool of prospective buyers, this plan may increase your site's position on search engine results pages. Enhanced CTRs from SEs are attainable by using on-page optimisation.
A Content Plan

Content strategy include not only the rules for crafting messages, but also their organisation and dissemination. Organisational objectives and end-user requirements are prioritised throughout the content planning and management process. Whenever a website has a well-thought-out content strategy, it benefits visitors in several ways.

Increase organic search traffic and enhance transactions with a sound content strategy, whether you're using Salesforce Commerce Cloud or another e-commerce platform. To be able to boost your e-commerce site's exposure in search engines, this tutorial gives various tips for enhancing on-page SEO, optimising URLs, and utilizing canonical tagging.

Additionally, you should check that your e-commerce website is set up properly. To do this, you may utilise 301 redirects to reroute users from obsolete content. This will keep your e-commerce site's structure uniform and assist avoid duplicate content issues.

Moreover, a custom 404 page is another useful suggestion. As well as reducing 404 errors in Google Search Console, this will assist guarantee that visitors are sent to the right place. Establishing suitable page names and meta descriptions for the intended audience can be crucial. Doing so will improve your online store's visibility in SERPs and generate more visitors from search engines. Finally, be sure that your product pictures are optimised.