The optimisation of content is the primary focus of search engine optimisation. Marketers and merchandisers receive the ability to use Commerce Cloud to create rules for every page which will automatically customise the metadata judgements used to decide ranking places.

It is possible to execute SEO suggestions about Development, then duplicate them to Staging, and lastly implement them on Production at a cost that's far cheaper than that of other platforms. This results in reduced lead times, which in turn increases return on investment.
1. Sitemaps

Sitemaps are an excellent tool for conveying your website's hierarchy to search engines like Google and Bing. A sitemap is a file written in XML that contains a listing of all the pages, videos, and photos which are located on your site, and also the connections between them. Crawlers from search engines, such as Googlebot, utilize this information to be able to locate and index the material you have published.

The primary objective of sitemaps is to improve Googlebot's comprehension of the connections which exist between your many pages that define a website. Because of this, it is essential for connecting all your pages one to the other, creating a 'route' that the bot may follow as it crawls through your website. Orphan pages are pages that not exist in any other links, rendering it more difficult for search engines like Google to find them. Sitemaps are where you'll find them here. You may alert the crawler about these orphan pages and raise the likelihood that they can be identified and indexed by providing a sitemap to the GSC.

salesforce commerce cloud seo of search engine optimisation (SEO) tools can be found on the Salesforce commerce cloud platform, that is also known as Demandware. These features may assist your web shop in ranking higher on search engines. These features include providing individual product descriptions and responsive layouts. Moreover, it includes a one-of-a-kind URL module that allows users to define business rules for URLs owned by categories, subcategories, brands, and pipelines. These rules may provide URLs which are neat and simple to remember, in addition to being recognisable by se's, and they may also give rule-based meta tags for each page.
2. Canonical tagging

It would seem that canonical tagging creates significant amounts of confusion among non-technical marketers. When it comes to search engine optimization, these tags indicate to search engines which page should be credited with all of the link equity because it is the original. It is essential to make full use of canonical tags as a way to prevent duplicated content and make sure all traffic is sent to the page that is most relevant to the search.


There are numerous distinct applications for the canonical tag, the most frequent of which are as an HTTP header or a rel=canonical link element. Due to the greater dependability, the second option is the one that we advise selecting. When you pick the former, you raise the likelihood of creating a mistake due to the fact that you are necessary to supply both a canonical URL and a page to reference.

Pages that needs to be canonicalized include product variants like sizes and colours, paginated index pages, and duplicate category or collection pages, to name a few examples. If things aren't canonicalized the right way, it may result in confusion for search engines, which in turn may lead to ranks which are diluted.

To assure accurate canonicalization, you will definitely need to take a few extra precautions if you are likely to be using Salesforce Commerce Cloud (SFCC), which was originally referred to as Demandware. The San Francisco Community College (SFCC) provides its users with a set of SEO capabilities, such as page names and descriptions that automatically populate with keywords and prompt users to take action. Although these are an excellent place to start, it really is strongly suggested that you use the services of a skilled Demandware SEO expert in order to optimise your site and obtain the perfect results.
3. Optimisation of the existing page

SEO can be an all-encompassing word that refers to a range of techniques used to improve a website's exposure in search engines. It covers off-page optimisation in addition to on-page optimisation. On-page optimisation focuses on making modifications to a website's content and HTML to improve the visibility of individual pages browsing engine results pages (SERPs). Off-page methods may involve link-building activities. Among them are title tag optimisation, meta description optimisation, and internal link optimisation. In addition to that, it requires using appropriate HTML markup and the production of one-of-a-kind meta data for every page.

The Salesforce Commerce Cloud, sometimes referred to as SFCC, can be an e-commerce platform that allows companies to build up online storefronts that are optimised for search engine optimization. Increases in organic traffic, sales, and gross merchandise value (GMV) may be achieved by merchants by using this platform's unified analytics package, that may also assist them achieve these goals.

The SEARCH ENGINE OPTIMIZATION (SEO) tools supplied by SFCC may assist companies in optimising the search engine friendliness of their online storefronts. These capabilities include of customised XML sitemap files, and also support for canonical URLs, customizable page names and descriptions, and customizable page descriptions. Furthermore, the SFCC platform is equipped with safety precautions that safeguard critical client data.

It is very necessary for the development of an internet company to do appropriate on-page optimisation. seo for salesforce commerce cloud makes sure that clients who are looking for the goods or services that you provide could find your website pages if they do a search for such things. You may even see a noticable difference in your ranking on the pages of the outcomes shown by search engines, and you will be able to reach a more substantial audience of prospective clients as a result. In addition, optimising your site for search engines may assist you in achieving greater click-through rates from the outcomes they provide.
4. Content strategy and management

A content strategy encompasses the whole process, from establishing message standards to establishing governance, plus much more. It places an focus on planning and managing content so that you can accomplish corporate objectives and fulfil user requirements. The whole experience that people get when they go to a website may also be improved with the aid of an intensive content strategy.

A robust content strategy is vital for growing organic search engine traffic and driving conversions, also it does not matter if you are using Salesforce Commerce Cloud or another e-commerce platform to perform these goals. Salesforce commerce SEO gives you with several suggestions for boosting on-page SEO, optimising URLs, and making use of canonical tagging to be able to increase the visibility of your ecommerce website browsing engines.

Besides these techniques, it is essential to double check the configuration of one's e-commerce website and make any necessary adjustments. You are able to do this by establishing 301 redirects for just about any pages that are no longer being used on your website. This will assist in preventing duplicate material and can keep up with the consistent structure of one's ecommerce website.

One further piece of advice is to make a personalised 404 page. This can not merely assist guarantee that visitors are delivered to the appropriate page, but it may also help minimise the number of 404 errors that come in Google Search Console. Additionally, it is essential to generate page names and meta descriptions that are relevant to the audience you want to attract to your site. This assists your e-commerce website rank higher in the outcomes of se's and bring in increased traffic that originates from organic searches. Lastly, you should make sure that your product photographs are optimised.