Search engine optimisation makes a speciality of content. Commerce Cloud enables marketers and merchandisers to determine rules for every page that automatically modify the metadata evaluations that determine search engine ranking positions.

On Development, SEO recommendations could be implemented, then replicated to Staging, and ultimately to Production ? at a much lower cost than other platforms. This results in shorter lead times that increase ROI.
1. Sitemaps

Sitemaps are an excellent method to communicate the structure of your website to find engines. A sitemap can be an XML file that lists your website's pages, videos, and images, and also their relationships. This data is then utilised by internet search engine crawlers (such as Googlebot) to locate and index your content.

The primary purpose of sitemaps is to help Googlebot comprehend the partnership in the middle of your website's pages. Therefore, it is essential to link all of your pages together, developing a type of "pathway" that the algorithm can follow as it explores. Orphan pages are pages that not appear in any other connections. These pages may be challenging for Google to discover. Here's where sitemaps come into play. By submitting a sitemap to GSC, it is possible to alert the crawler to these orphaned pages, allowing them to be discovered and indexed.

The Salesforce commerce cloud platform, generally known as Demandware, provides a selection of SEO features that may enhance your online store's search engine rankings. These features include enabling distinctive product descriptions and responsive layouts. Furthermore, it includes a URL module that allows you to configure business conventions for category, subcategory, brand, and pipeline URLs. These rules can generate search engine-friendly URLs that are concise and simple to remember, together with provide rule-based meta tags for each page.
2. Canonical labelling

Canonical branding seems to generate considerable confusion among non-technical marketers. In terms of SEO, these elements indicate to search engines which page should receive credit for all link equity. It is essential to use canonical elements to prevent duplicated content and direct all traffic to the most pertinent page.

The canonical tag has multiple applications, including as an HTTP header and a rel=canonical link element. We advise utilizing the latter since it is more trustworthy. Utilizing the first option is more error-prone as you must specify both a canonical URL and a reference page.

Jaggery Consulting including sizes and colours, paginated index pages, and duplicate category or collection pages are types of pages that should be canonicalized. If they are not properly canonicalized, se's may become confused, leading to diluted rankings.

To make sure appropriate canonicalization when utilising Salesforce Commerce Cloud (SFCC), formerly known as Demandware, additional measures should be performed. The SFCC provides a group of SEO features, such as for example page titles and descriptions that capture keywords and motivate user action. Although these are a good starting point, it is strongly recommended that you hire a skilled Demandware SEO consultant to optimise your site for the best results.
On-site optimisation

SEO is really a comprehensive concept that incorporates many different techniques for increasing search engine visibility. Off-page and on-page optimisation are included. While off-page strategies may include link-building campaigns, on-page optimisation targets modifying website content and HTML so as to increase page visibility in search engine results pages. Such as the optimisation of title tags, meta descriptions, and internal links. Furthermore, it requires the creation of unique meta data for each page and correct HTML markup.

SFCC, or Salesforce Commerce Cloud, can be an e-commerce platform that enables businesses to create SEO-friendly trusted online retailers. This platform's unified analytics suite helps retailers increase organic traffic, sales, and gross merchandise value (GMV).

SFCC provides businesses with a variety of on-page SEO tools to optimise their online storefront for se's. These capabilities include customizable XML sitemap files, customizable page titles and descriptions, and canonical URL support. Furthermore, the SFCC platform protects sensitive customer data with security features.


On-page optimisation is vital for the development of an online enterprise. It means that consumers who are looking for the merchandise or services you offer can find your website. Additionally, it may improve your ranking on search engine results pages and boost your exposure to prospective customers. Furthermore, on-page optimisation can increase click-through rates from search engines.
4. Content technique

A content strategy is a comprehensive process that includes messaging guidelines, organisational structure, and more. It emphasises planning and managing content to perform business objectives and satisfy user requirements. A comprehensive content strategy also contributes to enhancing the overall connection with website visitors.

Whether you utilize Salesforce Commerce Cloud or another e-commerce platform, a robust content strategy is vital for enhancing organic search engine traffic and conversions. This guide offers several ideas for enhancing on-page SEO, optimising URLs, and employing canonical labelling to increase the visibility of one's ecommerce website in search engines.

Along with these strategies, you must make sure that your ecommerce website is properly configured. You can make this happen by configuring 301 redirects for pages that are no longer active. This can help prevent duplicated content and keep your ecommerce site's structure consistent.

Another piece of advice would be to construct a custom 404 page. This can aid in making certain visitors are redirected to the appropriate page and reduce 404 errors in Google Search Console. Additionally, it is vital to create relevant titles on pages and meta descriptions for the target audience. Salesforce commerce SEO can help your ecommerce website achieve a higher position in search engine results and garner more organic traffic. Lastly, make sure that your product images are optimised.