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Working from another location or from our workplace in Columbia, Maryland, the Search Engine Optimization (SEO) Web Marketing Expert is a part of the Web Marketing group and will be responsible for examining, reviewing and carrying out updates to sites to guarantee they are optimized for natural search traffic. This position will work to drive incoming, natural traffic to Pearson Virtual Schools' website homes while enhancing our supported brand names' search engine results.

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The position needs thorough understanding of SEO strategies and best practices, knowledge of web analytics and tracking tools, strong composing abilities, some efficiency with website/blog content management systems, integrated with a meticulous attention to information and devotion to quality. Find More Details On This Page needs to have the ability to concurrently handle varied jobs in a hectic, cross-functional matrixed workplace.

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+ Recognize new keywords to target on online search engine (i. e., Google, Bing) and to improve rankings on existing keywords to increase the number of households obtained through non-media efforts and contribute to reductions in marketing cost per registration. Maintain and enhance a master roster of keyword/terms across all brands.

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+ Assist in the development, implementation and execution of SEO strategies and roadmaps. + Develop and implement link building methods. + Conduct research on websites design and technical performance particular to optimizing for better website speed efficiency. + Draft and compose effective SEO content for blog sites and sites as required.

+ Work and collaborate with cross-functional teams, including innovative services, conversion optimization, social networks, marketing & analytics to make sure success of SEO methods and roadmaps. + Partner with our web advancement team to make sure SEO finest practices are properly executed on all new site functionality. + Coordinate with SEO company and related suppliers.

+ Evaluation site content efficiency and carry out routine competitive research on top performing pages. + Assist with routine reporting on current and future SEO efforts. Determine KPIs to show the value-add of SEO projects. + Other duties as appointed by manager. Pearson is a Level Playing Field and Affirmative Action Company and a member of E-Verify.