A Beginner's Guide to Facebook Ads - Oberlo Things To Know Before You Buy

Pick a campaign goal based on your objectives for this particular ad. Keep in mind that for conversion-oriented goals (like sales) you can pay per action, but for direct exposure objectives (like traffic and views) you will pay for impressions. For this example, we'll pick the goal. From there, we need to define which type of engagement we desire.

A few of the alternatives you see in the next steps will vary based on which goal you pick. Source: Facebook Click Action 2. Call your campaign Name your Facebook advertising campaign and state whether your ad fits into any unique categories like credit or politics. If you wish to establish an A/B split test, click in the A/B Test area to set this ad as your control.

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Scroll down a little additional to select whether to turn on spending plan optimization. This option can be useful if you're using several ad sets, however for now, you can leave it switched off. Source: Facebook Click Action 3. Set your budget and schedule At the top of this screen, you will name your ad set and choose which Page to promote.

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You can select an everyday or lifetime budget plan. Then, set the start and end dates if you wish to schedule your advertisement in the future, or choose to make it live immediately. Remember that running your Facebook paid ads on a schedule might be the most effective method to invest your budget because you can pick only to serve your ad when your target audience is most likely to be on Facebook.

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Source: Facebook Action 4. Target your audience Scroll to start constructing the target audience for your advertisements. You'll see the first choice is to include a custom audience of individuals who have actually currently engaged with your service on or off Facebook. We've got a different guide to stroll you through Facebook custom audiences, so here we'll concentrate on the targeting alternatives.

Keep in mind that under place, you can particularly select to include or leave out cities over a specific size. As you make your choices, watch on the audience size indication on the right of the screen, which gives you a sense of your prospective advertisement reach. Solution Can Be Seen Here 'll also see an estimated variety of Page likes.