IDEO's Chief Marketing Officer on the Future of the Design Industry - WSJ

Healthcare Veteran Kristin Russel named Chief Marketing Officer at symplr

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Recovered 2021-04-30. "7 Ways the Retail CMO Role Has Developed". Archived from the original on 2015-08-13. Recovered 2015-08-14. "By 2017 the CMO will Spend More on IT Than the CIO". Archived from the initial on 2015-07-31. Recovered 2015-08-14. "Why Do Chief Marketing Officers Have A Short Service Life?". Forbes. 2009-05-15.

"From Stretched to Strengthened, Insights from the International Chief Marketing Officer Study". IBM. October 2011. p. 34. More reading [edit] External links [modify]

A CMO (chief marketing officer) is a C-level business executive accountable for activities in a company that pertain to producing, interacting and providing offerings that have value for consumers, clients or business partners. A CMO's main objective is to assist in growth and increase sales by establishing a detailed marketing strategy that will promote brand name acknowledgment and help the organization gain a competitive benefit.

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Chief marketing officers usually report to the CEO or primary operating officer (COO) and hold advanced degrees in both organization and marketing. A CMO who has a strong background in infotech might likewise hold the task title chief marketing technologist (CMT). In some bigger companies, nevertheless, those positions are separate and the CMT reports to the CMO.

As the senior most marketing position in the organization, she or he manages these functions throughout all business line of product and geographies. It is the CMO's job to: understand the company's position in the marketplace, using standard approaches, as well as newer innovations such as information analytics; identify how and where the business should be placed in the future; develop the technique to drive the company to that future market position; and perform on that strategy.

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As such, the CMO is expected to work closely (or in some organizations even lead) the sales system. Income and pay structure According to Pay, Scale, overall settlement for a U.S.-based Additional Info from almost $85,000 to about $315,000. The CMO's experience level and the geographic area of the position influence the pay, as does the size of the company.