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"It's costly to work with PR but truly, really important," she says. "It resulted in the best press I needed to date. I sold $5,000 of one particular bracelet after it was included."" Social marketing Corinne has also had success with Instagram influencers, bartering item for a dedicated post. Prior to reaching out, she says, make sure your curation and hashtags for Instagram are strong so influencers can see if your brand name aligns with their own.

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She suggests filling the spaces between product-focused posts with inspiring material. "After a while, you'll recognize that you're motivated by a similar stream of things and it informs its own story." selling online style on Instagram Pop-up retail, wholesale, and artist markets New York based designer Kylie Nakao curated a summertime pop-up in Montauk including her own fashion jewelry line, Tarin Thomas, and other complementary brands.

If markets and pop-ups are not possible due to COVID-19 restrictions, dive to wholesale. Corinne's career began when she was welcomed to share a booth at a local clothes show. At the time, precious jewelry was simply a hobby. She offered out on day one of a two-day show, confirming her concept and helping to turn her enthusiasm into a company.

Corinne Anestopoulos, Biko Artist markets are not just a great method for emerging brand names to acquire exposure to integrated audiences and validate an ideathey're likewise important for established online services, Corinne says: "Markets use the chance to go out and see consumers face to face and get feedback directly." An option to participating in markets is to host occasions in your own studio.

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Or, if your own space isn't favorable to going to, host a pop-up in another seller's store. Corinne also grew her organization at first through consignment and wholesale agreements, which she acquired by approaching local merchants in individual. Cold calling has a high rejection danger, however you just require one "yes" to start, she states.