BuzzBingo, a leading omnichannel bingo brand in the UK, announced that it is in advanced discussions to acquire two of the UK's largest bingo clubs, the Mercur site located in Creekwood and Northampton.

The two high-performance clubs complement Buzz Bingo's existing location, and the acquisition will bring MERKUR Cricklewood, the UK's largest bingo stadium, under the umbrella of Buzz Bingo's extensive retail property.

The clubs have served as a central hub for the community for over 25 years, offering low-stakes bingo and value-driven entertainment focused on frequent winners. According to G3 Newswire, both venues have attracted 410,000 visitors in 2023 alone, and both sites have continued to grow so far this year, with an increase of about 5% in admission fees.

On average, the clubs collectively pay out more than £1 million a month in prize money. In particular, the Creekwood area holds the Guinness World Record for the largest bingo house award of all time, boasting more than 3,500 winners per month and reaching £100,000.

This potential acquisition aligns with Buzz Bingo's recent growth trajectory. The company reported a 5% increase in retail revenue in 2023, a 31% surge in online revenue, and a 14% increase in EBITDA. Buzz Bingo is also focused on strengthening its omnichannel offering, which has contributed significantly to its growth. The company's digital business has doubled its market share over the past two years and is growing at three times the market rate.

BuzzBingo is strategically positioned to capitalize on the expected growth of the UK bingo industry, driven by a resurgence in consumer confidence within the leisure industry and the growing interest of young demographics. The number of 25-34 year olds playing bingo in 2023 has doubled compared to 2018.

Strategic Movements for Further Growth

In addition, BuzzBingo sees significant growth opportunities internationally. To that end, the company has decided to move its digital business to Gibraltar. This strategic move will offer several advantages, including proximity to major suppliers, a strong platform to pursue international opportunities, and cooperation with major competitors many of whom are already based in Gibraltar.

Dominic Mansour, CEO of Buzz Bingo, commented on these developments: "Britain's Bingo is experiencing a renaissance, and Buzz Bingo stands out as one of the leading online bingo brands with the largest retail footprint and is well positioned to capture this growth.

"After a period of stability, our business is now thriving. We are excited about the prospect of acquiring these two famous bingo clubs following a strong year of performance. With the growing demand for bingo and our excellent online performance, BuzzBingo is preparing for accelerated growth, which supports our decision to move our digital business to Gibraltar. These are exciting developments for BuzzBingo, where we continue to execute our omnichannel strategy. Our goal is to become the best choice in the country for bingo, both online and retail, and to seize international opportunities."   바카라사이트

As BuzzBingo moves forward with its plans, the acquisition of Mercury sites in Creekwood and Northampton represents an important step in expanding its presence and enhancing service delivery to a wider audience. The company's focus on combining retail and digital experiences is poised to solidify its leading position in the UK bingo industry while exploring new growth paths internationally.