Animation may be used to see, educate, advertise and express emotions just as live action can using the same techniques; such as for instance the use of colour, film language and sound. The NSPCC advert by Russell Brooke on television is an excellent example of how animation may be more effective than live action. There's no limit to just how much a situation or a motion may be exaggerated but still remain to be convincing. In the advert in case a real child had been thrown around it could be extremely controversial and although it is actually what is going on behind closed doors it could be a lot of for a few people to watch. The animated character is created in ways that portrays the kid in ways that'll get the message across. This example shows how valuable something animation in fact is, that it is not really a media form to entertain young children. It can also be a great vehicle showing that cartoon violence may be used to an optimistic end.

On one other hand cartoon violence can be very aggressive and graphic just like the'Grand Theft Auto'video gaming series and some Manga features involve a lot of violence and gore but created in a quite realistic way, not suitable for a young audience where as cartoons adapted from Marvel comics such as for instance'Spiderman'and the'X-Men'are primarily orientated around fighting but done in a less bloody way. The fight sequences involve a few kicks and punches and a superhuman power can be used which doesn't normally inflict much gory, physical damage on the opponent, instead the loser is left with a scratch or two on their face with a trickle of blood oozing from their mouth. The fights, realistic as they may be, aren't overly graphic, otherwise they would need to be shown after the watershed, but they are descriptive enough to state what is going on within the story. Most critical of is the truth that good always triumphs over evil in these cartoons. This doesn't justify the fighting but neither does it encourage it. Fisticuffs in a live action feature is always more violent than fighting in cartoons as it involves real people who can get hurt whereas cartoon characters feel nothing, making the fighting seem less realistic when compared to a live action fight sequence.

The belief that animation is really a media form directed mainly at children is certainly not true, however in some situations this may be used to the advantage of the producers. A good example of this is the recent'DairyLea'commercials, created in a 3D Stop Motion technique it shows some talking cows encouraging children to consume their product, not only by itself, but with mashed potato. The advert shows that'DairyLea'may be mixed with other foods and the format is more memorable to children (the talking cows), therefore they are prone to ask their parents to buy them some. Another good example of animation targeted at children could be the'Green Cross Code'(stop, look and listen). This informative commercial shows hedgehogs crossing a road in a animated and musical way, encouraging children to accomplish because they do and they'll be safe. This format was chosen so children will remember just how to safely cross the road as told by singing hedgehogs-which would not have now been possible in real life via a live action format. The advert offers a fascinating, memorable option to mundane, forgettable, live action instructions. fantasy folk lore

Since animation is made popular by children, (for example, the phenomenon of the'Pokemon'series) there are numerous ways producers can capitalise on the launch and success of a series. The producers see many means of making more money from a successful cartoon since they understand that children is going to do anything to obtain their hands on components of merchandise, as an example the'Pokemon'battle cards. Merchandise does not only stop at playing cards though; there's stationary, cutlery, bags, toys, clothing, books, posters and video games. It's this side of animation that results in adults distancing themselves from the genre due to the undeniable fact that the cartoon series is blatantly targeted at children and so this really is enough to place them off watching. Formerly the animation format adopted a biased approach aimed solely at a younger audience. In the early days animation it was fascinating concept, a drawing that was moving. Since it was a new concept individuals of all ages took an interest.