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Historically website administrators have actually invested months and even years enhancing a website to increase search rankings. With the development in popularity of social media websites and blogs, the leading engines made modifications to their algorithms to allow fresh content to rank rapidly within the search engine result. In February 2011, Google announced the Panda upgrade, which punishes websites consisting of content duplicated from other websites and sources.

Nevertheless, Google executed a new system that punishes sites whose content is not distinct. The 2012 Google Penguin tried to penalize websites that used manipulative methods to enhance their rankings on the search engine. Although Google Penguin has existed as an algorithm targeted at fighting web spam, it actually focuses on spammy links by evaluating the quality of the sites the links are coming from.

Hummingbird's language processing system falls under the freshly acknowledged term of "conversational search" where the system pays more attention to each word in the question in order to much better match the pages to the meaning of the question instead of a few words. With concerns to the changes made to search engine optimization, for material publishers and writers, Hummingbird is planned to solve issues by eliminating unimportant material and spam, permitting Google to produce premium content and depend on them to be 'relied on' authors.

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Documentation to Improve SEO - Google Search Central - Google Developers

Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing however this time in order to much better understand the search questions of their users. In https://squareblogs.net/showstudy47/unknown-facts-about-improving-search-engine-optimization-seo-shopify-help of seo, BERT planned to link users more quickly to appropriate content and increase the quality of traffic coming to sites that are ranking in the Online search engine Results Page.

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In this diagram, where each bubble represents a website, programs in some cases called spiders analyze which websites link to which other sites, with arrows representing these links. Websites getting more incoming links, or stronger links, are presumed to be more crucial and what the user is looking for. In this example, since site B is the recipient of many incoming links, it ranks more extremely in a web search.