In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first announced in September as the company's new app and brand for consumers. This shift in strategy to fully change to ZATAP for both its business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical realms.

David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something much more substantial. Today, we aim to build a brand which delights consumers and resonates with our creative approach to developing physical products. This is possible thanks to our dedicated team and partners We are eager to see the positive impact ZATAP can have on users and businesses."

Businesses one tap away from Your Customers

While the business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will now transition to operate as part of the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their customers like never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating more powerful bonds with customers.

The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

• Content Management System: Dynamically Add Content, Run Campaigns
  

  
  

• Data & Insights: CRM to Track Product Interactions and User Engagement
  

  
  



• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
  

  
  



• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
  

  
  



• Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution
  

  
  

ZATAP is set to establish the standard for phygital products in the market creating a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP gives consumers an experience that is revolutionary. The application enables them to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product offers.

Features of Owning a ZATAP Product:

• Digital meets Physical: ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience, where users are able to access special content, deals, and rewards, and also use their services in the digital dimension (i.e. video games).
  

  
  



• Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags, and Blockchain, guarantees the highest level of security in the marketplace and allows users to confirm that they are authentic merchandise with confidence.
  

  
  



• Tickets: The products can be used to obtain an entry ticket to venues or special events, using the power of a ticket to gain access only.
  

  
  

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to delight customers by bringing physical products into the digital realm providing a full-immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.