In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September as a brand new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP for both its business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless integration between the digital and physical realms.

David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand which brings joy to users and matches our unique approach to creating 'phygital' products. This journey has been possible thanks to our dedicated team and partners and we're eager to see the positive impact ZATAP will have on both the business and the end-users."

Businesses one tap away from Your Customers

While the ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they are now set to be operating within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with customers.

The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:

• Content Management System: Dynamically Add Content, Run Campaigns
  

  
  

• Data & Insights: CRM to Track Product Interactions and User Engagement
  

  
  



• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
  

  
  



• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
  

  
  



• Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
  

  
  

ZATAP is poised to set the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP offers consumers an experience that is revolutionary. The application enables them to not just authenticate their products but also to immerse themselves in the unique stories and experiences that each product provides.

Features of Owning a ZATAP Product:

• Digital Meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience where customers have access to special content, deals as well as rewards and utilize their services in the virtual dimension (i.e. video games).
  

  
  




• Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's proprietary technology. This system, powered by a combination of encrypted NFC tags as well as blockchain guarantees the highest security available in the marketplace that allows users to check that they are authentic goods with confidence.
  

  
  



• Ticketing: Products may be used to obtain an entry ticket to venues and special events, leveraging the potential of a product for exclusive access.
  

  
  

About ZATAP

ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to create a positive experience for people by connecting physical products with the digital realm providing a full-immersive physical experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.