If you are a business owner and you have a website, it is among the top crucial tools you have to help you get more - and better - customers and clients. So what separates a good website from a bad website, or a good one from one that is great? Here are 10 qualities that a great website will need.

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1. Website Navigation

The design of the website must be simple to navigate and the menu items must be accessible on any webpage. The user should know exactly where they are and have easy access to where they would like to be. A website map is a good idea, and can be used in the event that it is made it is available. It sounds simple, but the majority of websites could be improved in this regard. Remember, there is a line that separates an interactivity menu and an annoying one, therefore functionality should be the idea.

2. Visual Design

People are visual creatures and using stunning graphics is an effective way to increase the appeal of your website. Your site has around 1/10th of an second to impress your visitors - and potential customer - and make them feel that your site - and company (by proxy) is trustworthy and professional. However, it's important not to overdo it excessively. Scrolling text, animations, flash intros, and scrolling text should be used with care in your website design and only to emphasise an element for maximum impact.

3. Content

This is the backbone of your website. Not only does your content contribute to the search engine rankings as well, it's the reason most visitors are seeking from your website initially. The content on your website must be informative, simple to comprehend, and succinct. Well thought out web text and content will be more effective than any other to make your website's design engaging, effective and popular.

4 Web Friendly

No matter how stunning, informative and user-friendly your site's design may be but it's not worth it until it's compatible with the web. It's crucial that your web designers understand the secrets to ensure that your site works on all the major browsers, and also that they use alt tags, meta tags, and are knowledgeable in SEO (Search Engine Optimisation). There are many factors that affect your search engine placement and aesthetics of your website, so make sure your web designers are knowledgeable about their subject matter.

5. Interaction

A truly effective website design engages your visitors immediately and holds their attention through EVERY page. It also influences them to contact your website. This is called 'conversion' and is most likely your website's ultimate goal. There is a line of distinction between "interaction as opposed to annoyance, so the level of interaction should never outweigh the benefit.

6. Information Accessibility

Not all visitors to your website are interested or have the time to browse the site. They might require just a contact email address or number, or a certain bit of info. This is why it's crucial to place key information in the form of a simple website or in a place that's easy to access. We've all had the experience of not being able to locate some needed information on a website and the result is every time a disappointed visitor. The experience is annoying at the very least, and a frustrated customer won't be on your website for long, and is likely to come back or even do business with you.

7. Intuitiveness

A good website anticipates what your visitor is thinking, and responds to their needs. It also has elements arranged in a manner that is logical. If a user is looking for one of your products or services through the internet or in a directory where your website is listed, it is crucial that your site has an entry point which is directly related to the search query rather than forcing them to browse through your data. Remember that the most efficient distance between two places is a straight line.

8. Branding

The website you create should reflect a direct representation of your company's image and your image. The visitor should instantly be able to see the connection between your logo, print material, and brick-and-mortar store. A site that can do this will not only increase the recall of your brand and adds an element of credibility and a more positive image of that for your entire business.

9. Turnaround Time

The number one complaint of customers of web design is the length of time to get their site operational. It is unfortunate that a company that takes unusually long to build a site is par for the course. The longer it takes to create the website, the more business - and value - you lose. A website that isn't accessible on the internet and isn't working properly isn't going to bring you any business!

10. Conversion

Your website can be the biggest source of client traffic your company can use, and must place the primary importance on bringing in new clients and making additional services accessible to existing customers through increased awareness of all the services you offer. Giving them the tools needed to conduct deal with your company in an easy and pleasant manner will boost your website conversion and bring you the type of results you seek.

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