In September 2010, a novel full-page interactive TippEx advertising campaign was launched on YouTube, where the whole watch page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is placed after the video title within the watch web page title, whereas before it till then. In Might 2011, YouTube reported on the corporate weblog that the positioning was receiving more than three billion views per day, and that forty eight hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of new movies are uploaded to the positioning each minute, and that around three-quarters of the material comes from outside the U.S.

Later, in January 2012, YouTube stated that the figure had elevated to four billion movies streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 p.c of movies accounted for ninety nine p.c of views on the positioning. Stay streaming was launched in April 2011, initially rolled out to select users and later expanded. In March 2012, preview tooltips for the video player's search bar had been launched on the desktop net front finish, initially available on choose movies and step by step rolled out. newsbeat247.com permits the viewer to moreover preview parts of a video by hovering above the seek bar with the mouse cursor, whereas solely the time stamp was indicated before.

For movies longer than 90 minutes, a magnified portion of the search bar was moreover displayed since to facilitate high-quality searching for. In December 2011, YouTube launched a brand new model of the positioning interface, with the video channels displayed in a central column on the house web page, much like the news feeds of social networking websites. In October 2010, Hurley introduced that he can be stepping down because the chief govt officer of YouTube to take an advisory role, with Salar Kamangar taking over as the top of the company. In June 2011, YouTube began experimenting with response buttons, allowing users to react to videos with a mess of expressions, just like Fb's 2016 reaction buttons, though YouTube removed reaction buttons quickly after.