The Vancouver - based kings entertainment group provides services for lottery, casino and sportsbook activities and is the parent company of lotto kings and wintrillion. This not only provides the highest level of lottery tickets, but also provides a premium suite of online casinos and sportsbook vertical markets. Both companies have attracted and engaged millions of customers since their inception.

The latest announcement reveals that the gambling company is here to further develop Canada's fledgling sports betting sector. This week, news of a merger with Sports Venture Holdings Inc. The holding company oversees the day-to-day operations of popular sports betting brand Bet99, which recently took its first step in Canada's fresh sports betting sector.

King's Entertainment CEO Steve Verdeen noted that the two forces are ready to strengthen the local sports betting sector and bring a lot to the negotiating table. Meanwhile, Kings Entertainment offers years of experience and pioneering in global online sports betting. Meanwhile, Sports Venture Holdings also has management experience as a market leader for many game operators.

When all these powerful features are combined, Canadian sports betting and Canadian athletes are being treated. In addition, players are expected to be attracted to local companies that develop within Canada during this rapid expansion. Jared Weber, CEO of Sports Venture Holdings, also had an opinion on the topic. He's happy with the expansion happening.

What will happen in the future?
With the help of this new merger, the Bet99 sports betting brand will soon be available on the public capital market, as Kings Entertainment has both CSE and OTC listings. This makes both parties well positioned and more attractive to future investors. You may recall the official announcement in April by Vancouver's online service provider that common stock has begun trading in the OTCQB market.

This happened under a ticker called JKPTF, an important milestone for Canadian online game leaders. It should also be noted that the above common shares will continue to be traded on the Canadian Stock Exchange under the ticker JKPT. These posts were perceived by management as a significant milestone, placing the company on the map of even more U.S. investors and brokers.

Kings Entertainment also recently detailed its gaming performance in a dedicated March 2022 report. According to the company, the number of active players increased to 15 percent or 5,200 last month. Its two flagship brands, Lotto Kings and Wintrillion, also welcomed many new users, with their player base soaring 72% over the February 2022 numbers.

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