Google's own Duy Nguyen, from the Search Quality team, indicated that backlink significance has fallen significantly in recent years. This kind of low-quality, bulk-directory submission hasn’t worked for at least 15 years. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Using tools such as Google Search Console, Semrush and Ahrefs, you'll gain insights into the websites linking to your content and the anchor text they are using. Frequently Asked QuestionsWhat Are the Costs Associated With Implementing a Backlink Strategy for Senior Care Websites? The natural, and ideal, outcome is that other websites will want to link to your content, resulting in organically earned backlinks. They may provide a short-term boost, but will not last.

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Links that are placed elsewhere usually aren’t considered editorial links and will be seen as lower-quality links by search engines. That said, while backlinks are not the be-all, end-all of SEO, they still play a role in improving a website's visibility on search. However, you can still write for sites that only allow nofollow links as long as they have engaged readers and huge social media following. This activity also helps you spot spammy inbound links that might be a part of a negative SEO campaign attack from malicious competitors.

Instead of spammy tactics, focus on building relationships with other websites and industry experts to earn natural, high-quality backlinks. Search engines will detect and penalize websites engaging in such tactics, which are never worthwhile. However, check the websites’ content to ensure that backlinks are relevant to your site. They add new content regularly, optimize it with relevant keywords, acquire backlinks to their sites, match search intent, optimize website speed, work on domain authority, etc. 1 best university in the world are the second ranking factor for Google after content and are critical for SEO. Companies try to earn backlinks from authoritative relevant sites to show the value of the content and website in general. This is especially true for high-profile sites like Entrepreneur and Forbes, who apply “no-follow” to all outbound links by default.

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