Are you looking for a company to help you market your website? Do you need a fresh new approach to growing your business in today's digital world?

Whether you're an existing website, or you're just getting started, you need a partner that can walk you through the process of using digital marketing to grow your business.

You also need a partner that can help you develop a marketing strategy, assist with execution, and provide you with analysis of all the marketing activity so that you can continually improve your results.

Here's where we step in:

At IMI, we provide everything you need to market your website including strategy, targeting, execution, measurement and analysis. We call this service Social Media Marketing. When you work with us, you're not only getting a fully equipped marketing team, but you're also getting access to global resources and local expertise that can significantly increase your chance of success.

Why Should You Partner With IMI For Your Marketing Strategy?

Over the last 10 years, the digital marketing industry has grown from 0 to 100 million US Dollars annually. This represents a 175% increase in market size.

What was once considered a ‘nice to have' add-on for a website, such as email marketing or social media, has become a necessity for successful marketing in today's digital world. However, despite the growing popularity, there is still considerable room for growth.

According to Market Reach, a Global Digital Marketing Agency, the online marketing market will continue to grow at a CAGR (Compound Annual Growth Rate) of 27% from 2020 to 2025.

With this phenomenal growth comes great responsibility. Today's consumers have more choices than ever before, and if you want your product or service to be found, you need to be doing everything possible to get noticed.

You must also be careful about where you spend your money. Just because a company offers a free trial does not mean that you should be enticed to spend money on advertising. The growth in the industry also means that competition is becoming fierce. You must be prepared to spend money to gain visibility.

Marketing Channels

Traditional marketing channels, such as television and radio ads, billboards, magazine spreads and posters, are still very relevant today. However, with so much competition, the importance of using digital marketing channels, such as websites and social media, has increased.

In fact, according to HubSpot Blogs research, 66% of consumers have gone beyond traditional media, such as television and radio, to research or learn about a brand. While this may suggest that traditional paths to the top are becoming less effective, it also shows the power of digital marketing channels.

Technology

Just because your product or service is online-based, it does not mean that it should be marketed online. You must consider the platform and device that your target audience is using. This is where technology expertise comes in handy.

If your target audience is using mobile phones, you should design your website so that it looks as good as on a computer. Similarly, if you're trying to reach men between the ages of 18 and 34, you should consider using video content rather than just text-based content. YouTube research has shown that people prefer to watch videos about brands and businesses that they're interested in rather than just hearing about a brand or business.

Local Focus

Even if you're operating globally, you must still have a strong local presence. Your product or service may not be relevant to everyone, but there are likely to be people living nearby who are interested in your product or service.

Consider focusing on a city, a town or a particular area within a city. Knowing the demographics, knowledge base and buying habits of your local community can help you develop the right strategy for marketing.

Branding, Content & Metrics

A brand is a combination of factors, including your product's logo, the colors you use, the typeface, etc. The way you present yourself online is also considered part of your brand. For example, does your brand display a sense of humor, elegance, or power?

When someone visits your website, they should be able to recognize your brand and feel confident that they can trust what you have to say. You want potential customers to feel that your brand is the best in your industry and that you're the go-to company for your niche. To achieve this, you need to create content that defines your brand, sets you apart from competitors and encourages people to learn more about you.

Your brand must also be present in all parts of your marketing strategy, from your website to social media. This is where metrics, such as your website's ‘quality score' or social media's ‘engagement rate', come in handy.

Getting Social

Social media is the largest digital marketing channel. Companies like IMI partner with leading social media platforms, such as Facebook and Twitter, to get the maximum exposure and results from your marketing strategy.

To get social, simply set up an account on the platforms you'll use, then promote your partnership with compelling content: videos, blogs, images or interactive elements that get results.

Marketing Mix

Now that you have a clear idea of the channels that you'll use to promote your website, you can begin layering your marketing mix to get the best results.

Deciding what to include in your marketing mix is easier with a website or app in mind. However, once you have your target audience, you can begin to think about what would be the most effective mix of marketing to reach them.

This marketing mix includes the tactics you'll use to reach your audience, such as display ads, email campaigns, social media and content marketing.

You can also include paid, owned and earned media in your mix, as well as different types of content, such as videos, blogs, and e-books.

Content Marketing

Content marketing is more than just a buzzword. It's a strategy that can help you communicate with potential customers in a way that feels natural and builds trust.

The content you create for your marketing strategy should reflect your brand identity and communicate the value you provide. As noted by Entrepreneur, “In times of crisis, people naturally turn to the internet for answers. If you want to be sure that your products and services are in front of as many people as possible, you need to make sure that your marketing content is doing its job.”

To communicate the value you provide, your content must be concise, easy to understand and compelling. This type of content is usually more effective when shared across platforms, such as Facebook, Twitter and Instagram, which are considered ‘viral marketing platforms'.

Display Ads

In addition to creating compelling content, you must also determine what type of ads you will use to promote your website or app. Keep in mind that there are many different types of ads, so you need to figure out what works best for you and your budget. Keep these ad options in mind: