Quotations can not only reinforce your claims and increase your credibility but also have the potential to stimulate the mind and create a deeper connection between you and your audience.
A great quote can sum up an idea or thought. It can motivate your audience to join you. The power of a thought beautifully and memorablely expressed can have profound repercussions. Buffer cofounder Leo Widrich began using stories to market his products. His sales increased by a third. Science has shown that stories, poetry, and 50 inspiring life quotes all have something in common when it comes to connecting with listeners. This article will discuss the science behind quotes. 8 reasons why you should use them. 5 tips on how to best use them in your presentations.

Why Quotes will Help You: How Your Brain Reacts

Let's look at how people react to a presentation in order to understand why quotes are so useful. PowerPoint presentations heavy in information activate two areas of the brain, the Broca's and Wernicke's areas. These brain areas process language which converts words into meaning. This is all that happens: it's a simple decoding process.
However, the brain reacts differently to stories. This is because the brain responds differently to stories. Other brain areas that are used when we experience events also light up. Leo Widrich explained that "if someone tells about the deliciousness of certain foods, our sensory cortex lights on." Our motor cortex activates when it is about motion. Your whole brain can be put to work ."
All of our experiences, such as the aroma of coffee in the morning and the softness of our cotton sheets, are registered in our brains. When we hear a story, a portion of our brain called the Insula becomes active in searching for similar experiences. This allows us to share joy, pain, and success with others.
Stories, metaphors and images work well because of this. This is because the brain links our experience with other experiences and actively engages with new content. For example, if you combine a compelling quote with a powerful picture in your presentation, it will automatically make connections.

Quotes are a must-have: 10 benefits

1. Support Your Ideas. Quotations can be a second voice that you use to support your claims, arguments and ideas. A quote can be dominant because of its author or the impact it has on the audience. An audience may be influenced by a simple idea shared by a well-known person to see a topic in a new light.
2. Increase your credibility. Reassurance to your audience that you are an expert, a researcher, and have domain knowledge. Let them know that you are knowledgeable about current affairs. Citing other experts shows you are ready and acknowledges the work of others, which can in turn strengthen your claims.
3. Encourage. No matter what topic you present on, your goal is to inspire and get your audience excited about your plans, ideas, products, etc. A quote that affirms your position is a great way to achieve this. Add that cherry.
4. Launch Ideas. Inspirational quotes can also be used to encourage your audience members to think of new ways or approaches to solving problems or taking on projects. You might consider using quotes to spark brainstorming and new ideas in groups.
5. Show your leadership. Direct your audience along a specific path or framework. It is sometimes helpful to use quotes to indirectly address a problem and to motivate your team to overcome obstacles.
6. Summarize. Quots can be used to provide a summary of your claims. Reaffirm the information you have just shared with your audience.
7. Create variety. We all need to be reminded from time to time that long, densely packed presentations can be overwhelming. You can add a bit of inspiration and thought-provoking humor in between. You don't want to be too dry, so add some variety!
8. Be memorable. Quotes are often in a short and easy-to-remember format. Quotations are used to express ideas and thoughts.

Choose your choice: How to use and not to use quotes

1. A quote can be a great way to start your speech. Be careful when you choose your quote. It should be relevant to the topic you are going to discuss and a powerful quote. A poorly planned and organized speech is the worst thing.
2. Including a quote in your speech is a great way to support your claims and give additional support. To finish off your argument, a quote is a good place. With a quote, you can also shift between topics. A quote in the middle can add variety to your presentation and make it more entertaining.
3. Do not close your speech with a quote. This is because you need to be able trust that your words will convey your final thoughts. Closing your speech with words from someone else can indicate insecurity or lack of confidence in your position. Although it is acceptable to include a quote at the end of your speech if it relates to your overall message or links back to your speech's beginning, your final words should always be yours. This is the way your audience will remember you.
4. Be creative. Have fun delivering your quote. It may be set up to add suspense or humor to your speech.
5. Get a break and a drink. You can also use quotes to your advantage! You can also include a quote on a slide. You shouldn't be reading from your slides. You can take a break and drink some water before you continue speaking.