As digital marketing evolves, it becomes more and more important for businesses to understand the basics of digital marketing in order to remain competitive. In this article, we will explore the basics of digital marketing, including what it is, how it works and some basic strategies that businesses can use to get started.
What is digital marketing?
Digital marketing is the process of using digital channels to reach and engage your target audience. It includes all forms of online marketing, such as search engine optimization (SEO), social media marketing, email marketing and pay-per-click advertising.
How does digital marketing work?
Digital marketing works by targeting potential customers with digital advertisements that are relevant to their interests. For example, if you own a bakery, you might target people who have recently searched for terms like "bakery near me" or "homemade bread."
What are some basic digital marketing strategies?
Here are a few basic digital marketing strategies that businesses can use to get started:
- SEO: This involves optimizing your website and content for search engines, so that you rank higher in search results.
- Social media marketing: This involves creating and sharing engaging content on social media channels to attract followers and drive traffic to your website.
- Email marketing: This involves collecting email addresses from potential customers and sending them targeted emails with promotional content.
- Pay-per-click advertising: This involves paying for digital advertisements that appear when someone searches for a term related to your business.
Types of digital marketing
Digital marketing, digital advertising, media buying online marketing, seo, social media marketing, email marketing, pay-per-click advertising, online advertising, business digital marketing,
Best Digital Marketing tools
The absolute number 1 best digital marketing tool is Kartra. This tool is comprised of many different marketing tools all under one roof. You get to build pages, funnels, email lists and so much more.
You can build funnels and create auto responders and sequences collect email addresses for potential clients. You can build products and your own checkout system complete with stripe or PayPal ready to take payments. You can create membership sites, embed videos easily and even create your own help desks, calendars and in house affiliate programs.
The best thing about Kartra is that it is set up and ready for your growth. You can grow to larger plans easily. It has all the tools that you will ever need to get your business off the ground as well as to expand it and grow it in the future,
The software comes complete with many different API integrations as well as amazing analytics to track all types of analytical data. See this robust and well written Kartra review for entrepreneurs.
Ahrefs is more a analytical tool that will help you to perform both on page and off page search engine optimization. In our opinion, it is a must have for any serious budding business owner or entrepreneur. With the software you can do keyword research, competitive research, complete website audits and so much more.
Before you can start any digital marketing campaign, you first need to do some keyword research. This involves finding keywords that are relevant to your business and your target audience, and then incorporating those keywords into your marketing efforts.
There are a number of different ways to do keyword research, but one of the most effective is to use a tool like AHREFs. This tool allows you to see how many people are searching for a particular keyword, as well as the level of competition for that keyword. This information can help you determine whether or not that keyword is worth targeting.
Once you've chosen a few keywords, you need to start incorporating them into your content.
You can check for broken back links for both your own sites or your competitor sites. You can also aspire your competitors and see how well they’re doing and performing with their own marketing. You can cross reference against all of your competitors and come up with benchmarks that will help you to improve your marketing.
Ahrefs is a little bit on the pricey side but it’s well worth the investment.
If you are serious about growing your digital presence, you’ll need to have the latest up-to-date state-of-the-art software. Kartra and Ahrefs, in our opinion are 2 must haves.
Marketing is moving at the light of speed. You’ll need to keep up with the Joneses if you want to stay competitive in your vertical.
If you have the right tools you’ll be able to accomplish your marketing tasks easily.