Creating a website for your business is popular these days and hence everyone is already doing it. You might also be probably doing it. Compared to five, ten years ago having a website was an uncommon thing but now it is very common and important as well.  

However, if eight out of ten people know about creating a website, only two out of them will make it effective bring more leads as compared to others. How? Well, the answer is by optimizing it for SEO. Until you optimize your website, it is not effective at all. Hence, we as a Jacksonville SEO company will give you some tips in this post about optimizing your website for SEO to gain new customers and expand your online business. Well, though this article mostly focuses on properly optimizing e-commerce businesses’ websites, the tips are common for all websites. Before that let’s know about it.

How does SEO Work?

If you are selling your product online, and your website needs to be easily found to your customers, you need to appear in the first position of Google’s SERPs. It would be difficult that you have the best products and websites still you cannot reach your audience.

This is where Search Engine Optimization (SEO) starts working. It will help you to rank higher in the SERPs and make your website visible to everyone. It involves several tactics to improve your search engine performance, including creating keyword-rich content, designing a user-friendly website, and many more. SEO plays an important role to rank your website as high as possible.

E-commerce SEO might confuse you but it’s not that difficult once you know what to focus on. Here are some effective tips to level up an E-commerce business.

• Set up efficient keywords:

Finding the right keywords can be the key to ranking your website. Take the time to do some research to pick the ones that suit your activity. A long-tail keyword can help you rank high among your competitors. Keywords are an effective tool to attract traffic and increase your conversational rate. You need to think about keywords from the user’s search perspective. Keeping your product information up to date as possible will help you to get more keywords on your page and thus improve your rankings.

• Avoid duplicate content:

If you are a retailer and selling a product from a different manufacturer or you sell products produced by other companies online, you will receive product descriptions directly from them. You should avoid these product descriptions that have been provided to you. While it is also important to include as much information about your product as possible.

Readers always like clear, simple, unique, and easy to understand product descriptions. If you put a new “spin” on your subject it will probably be appreciated.

Duplicate content is one of the main issues that everyone has. This will harm your SEO efforts and you will get brutally penalized by search engines. That’s why Jacksonville SEO experts will recommend you to avoid duplication.

• Publish content frequently:

Always remember one thing your content is a king. It doesn’t matter whether it is text, video, or, audio, it will always act like a king in your online world. If being not found by people bothers you, then you should publish fresh content that regularly increases your chances of getting ranked higher by Google. This way, your content gets visible on search engine pages and it will start to appear within seconds.

• Product description:

Catchy product descriptions have a huge impact on your conversion rate. You should avoid using the description that is being provided by the manufacturer. Keep your product description unique and appealing with relevant keywords to make them Google-friendly. It might be tough or take more time but your description will help you to rank above those other sites whose descriptions are duplicates.

• Prioritize the mobile experience:

Optimizing your website for mobile is a must now as majority of the population uses mobile devices over desktops today. Hence, make sure that your website should have easy navigation and UX. As you have a customer-centric approach it is important to prioritize mobile experience first. Using mobile optimization will affect your conversion, and reduce pop-ups. It means it gives a great user experience instead of a desktop. Hence it’s crucial to prioritize the mobile experience for your website first.

• Keep your store secure with HTTP’s:

It’s shocking if you still didn’t secure your store. Although, it isn’t too late to get your store secure. But before that, you should know the importance of why you have to secure your store with HTTP’s? The answer is being a business owner and while doing transactions you are collecting personal details of your customers and it’s important to encrypt all information.

Another important reason to do this is that Google declared HTTPS as one of the ranking factors for all websites. So Google will reward you for that.

Most of the e-commerce platforms offer SSL standards on their platform or, make it easily available to purchase. A secure website is always the first preference of every user. So it’s a must to keep your store secure with HTTP’s.

• Write for Humans, not for Search engines:

Start writing content for a website and engage people, instead of writing for search engines. By doing this, you will notice a great impact on your search result.  Do you know? Google is likely to slap a penalty on any site which writes contain only to bring in the search engine results. However, if you start writing for humans and not for search engines Google will reward you wonderfully!          

While writing for humans don’t create content you like, rather ask what your clients want to see. Pull your customers towards you using strong headlines. Write content that is easy to follow and understand, and always be researching and curating for future content. This will help you build new customers as well as rank well in the search engines.

• Optimize product pages:

It’s important to develop traffic to the home page of your e-commerce website. Plus, it is also crucial to optimize product pages by using proper SEO for higher search results. Because in the online marketplace, there are countless products that exist and your brand needs to stick out to your customers to remain competitive.

As we know e-commerce stores rely on images. They are the sale’s triggering factor. They should be highly qualitative, compelling, and unique. They have great SEO potential as Google images. But make sure that you fill out the ALT tag with a proper description where you can add valuable and unique keywords that can drive a lot of traffic back to your website.

• Correct your 404 Error pages:

The 404 error page always lands the users being on the page they had intended to be on. It makes your user know that there is an error with their request.

Plus, 404 error pages gives you the opportunity to provide a link to your home page, your FAQ, or any other relevant links that will keep them on your website, otherwise, your users will leave.

Remember your 404 error can be your chance as well as a great opportunity to turn a negative situation into positive. Hence, checking your site and fixing broken links should become routine maintenance.

• Internal linking:

Your content can become your best friend in e-commerce, so treat it as such. While developing the highest quality content be sure to follow the best SEO. That will help you internal linking.

• Design with shoppers in mind:

If you are providing the coolest, most desirable products in the industry at the best price and a shopper found it difficult while navigating and searching. Design is the main thing you have to work on.

Design is also important for SEO. If a search engine detects that visitors are leaving very quickly after they first access a page, you may see your ranking start falling down. Your website should be easy to navigate with a sensible navigation option. A simple website design will help you to attract users. If you’re designing a new website and you’re still confused about from where to start browse a few of your favourite websites and take notes. You will probably get an idea of what your shoppers might prefer.

• Checking and improving page load time:

Imagine you are stuck somewhere and you didn’t find a location, your google map is also buffering and not showing you away. This will eventually give you a bad experience. Right? Well improving a website speed is a massively popular topic this day’s that can create a huge impact on your e-commerce store and user experience.     

No one wants to use a constantly buffering site or keep reloading the webpage. There are a lot of tools that can help you to measure your page speed and will tell you what could be slowing down your website. Check them and give the best experience to the users.

CONCLUSION:

Building an SEO-friendly website has never been easy and it’s especially difficult for an e-commerce business. Does that mean it’s too difficult? No.

With the help of these 12 Effective SEO tips from Jacksonville SEO Company, you can get your own way to improve your business and start organic growth.