Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a business owner and insurance agent to her role as a small business writer. The first thing it does is look at the site name, age and history. Older sites with good practices are in better initial shape than a new site or one that hasn’t adhered to the best practices of developing content.

Pedro Dias, Technical SEO and Growth Advisor, Visively:

In 2024, I wish more SEOs would pay attention to clients’ business goals and provide the SEO recommendations that help them achieve their goals. It’s one thing to send a list of 100 action items, but it won’t help them unless the items are implemented. While Google’s launch demo caught flak for being contrived as opposed to an authentic demo, I think that’s a minor point. Gemini is touted as being a significant advancement in large language models (LLMs) and MMLU (massive multitask language understanding). Google has made it clear that, when it comes to content, helpfulness is more important than ever.

SEO reduces your Cost Per Acquisition (CPA)

Make sure your content and engagement is helping you meet your business goals. While it may be tempting to post on a few social media platforms whenever you feel like it, doing so isn’t recommended. To truly make the most out of social media marketing and increase its chances of success, you need a solid social media strategy. If others in your industry cite your work as a resource, it’s a good sign you’re an authority to be trusted in that niche.

• This content can add value to product listing pages (PLPs) and product description pages (PDPs), giving them a unique proposition to other brands with the same generic, optimized ecommerce landing pages.
• It helps you do more SEO work that moves the needle, and it's important to let the younger generation of SEOs learn by doing work that challenges them,” says Russell.
• Michael Aram, founder of the namesake luxury home and jewelry brand, learned the art of metalworking in India — and used it to launch a global brand.
• She started the blog in 2009 after graduating from culinary school.

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Then look at the buzz content to increase domain authority and overall traffic. What I would do is a slight switch and do it as an instructional article based around those bottom-of-funnel search terms. I always recommend bringing in people with blog content and redirecting them to a good sale page. I’ll explain later in more detail on this, but you need to focus this content on bottom of the funnel search terms. It’s a tool to help speed production, not a replacement for people. There’s a better way to use these tools and find search terms that bring your people who are ready to buy.
A defined SEO strategy can help you determine the best growth opportunities for your own site and keep you accountable in improving your digital presence. “Keyword research tools don't usually give accurate search volume estimates, so don't be afraid to target 'zero volume keywords.' ”If they're highly relevant to your target audience. You should always prioritize content that serves your audience first," says North. On-page optimization, also called on-page SEO, ensures that search engines a.) understand a page’s topic and keywords and b.) can match it to relevant searches. Use the pillar topics you came up with to create a page or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two.
Then Enhance rankings with SEO Spain. ’ll find a relevant question and rework a small section of the article to answer the question. The great thing about this is because you’re targeting bottom-of-funnel terms you should attract people who are closer to the point of buying. Ideally you want to follow a simple process for audience research. The Seed keywords that have the most competition will be things like “What is SEO”.
That way, you can keep expanding your knowledge in a safe and helpful way. It’s an ever-evolving subject and that means more content will be produced on it all the time. If the same names pop up on the social media profiles of these conference speakers and article writers, you can be reassured that they are bringing useful insight to the platform. This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. For example, you will want to ensure that your meta tags are accurate and different from the original content piece. Also, you will definitely need to invest some time in strengthening your internal linking.
An SEO report is an overview of the SEO efforts you’ve enacted over a specific period of time. It essentially shows how successful you’ve been, as well as any areas that need improvement. Having a consolidated report also helps you present the data to relevant stakeholders to display why your SEO activities are important and how they drive growth for your business. For example, we regularly create content about SEO, but it's difficult to rank well on Google for such a popular topic with this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same SERPs. I will walk you through a basic SEO strategy I would use to start a site in 2024 for the first time.

More people finding your blog, reading your posts, and coming back for more. And that’s it—your guide to making your blog stand out in 2024 with advanced SEO strategies. This isn’t about chasing trends; it’s about making smart, strategic moves to get your blog noticed and appreciated.