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If you want aid computing cost per conversion, take a look at Click, Z's certified public accountant calculator. It does the task nicely. An alternative to solo ads If this all noises really tempting, however you're too broke to evaluate it, there is an alternative. Create a good ebook or some tutorial series. Make it sufficient to be worth $5-$10.
Think about setting up a basic affiliate tracking system, too you're going to need to verify the sales. Now connect to a number of list owners in your specific niche. Here's your pitch: You send my email to your list, and I'll offer you all profits from the sales. However This Is Cool get to keep the email address of anybody who orders.
You'll be developing your list but not with just daily customers. You'll be getting customers who are prepared to put down cash for what you offer. That's a much more valuable subscriber than somebody who's never bought. Your list partner stands to make a reasonable chunk of modification. At least sufficient to make it worth their time.
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You may also have to experiment with just how much your product must cost. Perhaps the list owner desires it to be $2. Or $10. Run the numbers and make as good an offer as you can. After even a number of offers like this, you'll have developed yourself a small however extremely responsive list of buyers.
Conclusion For some companies, solo advertisements work great. They're a cost effective method to develop a list quick or to blast direct exposure for a product launch. But there are some sob stories of individuals getting burned. And there are other sob stories of online marketers simply refraining from doing their homework and thus getting truly bad results.
And please, start slow. You will not truly know how your email/landing page innovative performs until you have actually attempted it across 3-5 lists. Even if your creative tanks on one list does not suggest the owner is a scammer. It might simply suggest their list does not look after your deal.