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The majority of case studies are tiring. Their case research studies are fascinating. That's the difference between basically content on your site, and content marketing. Michael Hyatt, author of the best-selling book, practices what he preaches. His "This is Your Life" podcast is downloaded 250,000 times every month. As Hyatt elaborates on his blog site post, "A podcast provides you exposure in a completely different worldprimarily i, Tunes.

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But that podcast results in more sales of his books, signups for his courses, and requests for him as a speaker. Gary Vaynerchuk is a master of material marketing using online video, just take a look at his You, Tube channel. He got his start producing videos to promote his family's red wine store and through those videos and other online marketing he eventually grew it to a $45M empire.

However with the falling cost of expert grade devices creating high quality video and audio material is simpler than ever. Amateur video material marketing has actually been utilized to sell blenders, launch brand-new dental items, and market Hong Kong visa consulting services. What video could you toss together for your company that might change your fortunes overnight? This Is Cool may be simpler than you think.

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Michael Port's sales manual is a great read for entrepreneurs, salespeople, and online marketers, and while I make sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it's easier than ever to release a book, there is still the perception that it's difficult and that only reputable professionals can publish a service book.

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I could also have actually mentioned white documents, ebooks, apps, public speaking, discussions, and blogs. Whole books have been written on utilizing each of these in material marketing efforts. Perhaps more crucial than understand what content marketing is, is comprehending why content marketing is essential to your business. First we need to comprehend the 4 actions of the purchasing cycle: Prior to awareness a customer might have a requirement, but they are not aware there is an option.