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7. 91% of ABM Users Report Closing Larger Offers 91% of marketers using ABM report closing large offer sizes. Of those, one 3rd get deals that are 21% to 50% bigger than outside of ABM. In a sense, this is the culminating effect of investing in each of the locations we talked about above.

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Build a B2B purchaser persona (so you understand who you're targeting and how) Conduct keyword research study (to identify how you'll reach your persona) Create a content strategy (to rank for these terms and bring people into your nurture track) Draft Ensure your site and articles are fully optimized for search engines Construct out your marketing automation (with segmentation, nurture tracks, and lead scoring) I'm not going to sugarcoat it.

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You require a total digital marketing team that manages digital strategy, SEO, PPC, CPC, content creation and marketing automation to pull this off (and do it well). If Check For Updates wish to do this in-house, read our guide on developing a rockstar incoming marketing group. But there's constantly a threat with trying to construct an entirely new marketing group from scratch.

Plus, if you consider the cost of working with an agency-level group of digital online marketers you're taking a look at paying $742,000 $1,019,500 annually. If this seems out-of-reach, think about hiring a digital marketing agency instead. By doing this, you get the team and capability to handle each of the problems quickly without the extra overhead.

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