Harrah's Entertainment, Inc. was a casino hotel operator that topped a recent national customer satisfaction survey by Market Metrix, LLC, a leading provider of hospitality market research services.

Harrah's was ranked No. 1 in hotel operations by a game company in the Market Metrics Hospitality Index for the first quarter of 2003, consisting of 135 hotel brands, 25 airlines, and 11 car rental companies. Companies are ranked within 11 separate categories based on 30,000 consumer surveys conducted each quarter.

Harrah's joined the elite group of index-leading U.S. travel and hospitality brands, including Four Seasons Hotels and Resorts, JetBlue Airways, Enterprise Rent-A-Car, and Walt Disney World Resorts. Harrah's and the Bellagio were the only two brands to be honored in the gaming industry; Harrah's is the Bellagio among luxury casino hotels, in the regular casino hotel category.

"Customer satisfaction is the lifeblood of Harrods Entertainment," said Gary Loveman, president and CEO of Harrods Entertainment. "By providing an unparalleled level of customer service to our competitors, we are laying the foundation for customer loyalty and long-term growth. The survey provides clear and independent evidence that U.S. casino customers associate the Harrods brand with superiority."
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"These results are a tribute to the tremendous efforts of our 42,000 employees across the country that have turned our commitment to excellent customer service into a reality," Loveman said.

Market Metrics researchers also noted the power of Hara's nationwide customer loyalty program, Total Rewards. In a recent survey, Hara's Total Rewards easily surpassed the customer loyalty program run by the largest casino and hotel operators in the U.S. According to Market Metrics, 30% of Hara's customers surveyed said their Total Rewards membership played a significant role in Hara's decision to stay in Hara's hotel, far surpassing all other customer loyalty programs in the hotel and gaming industry.

"Total Rewards has clearly been the driving force behind Hara's customer loyalty," Loveman said. "We are confident that Total Rewards will be a clear leader in our customer loyalty program for years to come as we introduce the next generation of Total Rewards next month."

Founded 65 years ago, Harrah's Entertainment, Inc. operates 26 casinos in the United States, primarily under Harrah's brand name. Harrah's Entertainment focuses on building loyalty and value with its target customers through a unique combination of excellent service, quality products, unmatched distribution, operational excellence, and technological leadership.