Your website's exposure and user clicks increase if you rank well in search engine search engine pages (SERPs) using Salesforce commerce SEO. The robust design of SFCC also helps it be simple for companies to optimise their websites.

For instance, in case a user types "buy whey protein powder" into Google, you might design a distinctive 404 page that shows related items or reroutes them to your product category.
1. Improve your URLs.

Businesses have access to a platform via Salesforce Commerce Cloud that allows them to create high-performance SEO services that improve organic traffic, boost sales and conversions, and increase gross merchandise value. The software also assists companies in creating a storefront that is simple for customers and se's to navigate.

By giving companies distinctive and simple-to-remember names for his or her URLs, SFCC enables businesses to optimise their URLs. The programme also gives organisations advice on creating distinctive permalinks and notifies them of any duplicative URL routes.

Additionally, SFCC supports schema markups, which facilitate search engines' comprehension of a page's content.
2. Make content improvements

CRM by Salesforce SEO, commonly known as SFCC, is an online shop marketing technique that aids companies in increasing fresh clicks and natural search traffic with their websites. As time passes, this results in more conversions and a greater ROI.

For his or her product, brand, and category pages, ecommerce marketers and merchandisers get access to a broad variety of content optimisation tools from SFCC. This gives pre-built tools for establishing and controlling meta tag policies that could be put on homepages, goods, categories, folders, and content assets. Additionally, it endorses using user-generated content (UGC) like reviews along with other forms to improve organic search engine positions.
3. Improve your product pages.

The most capable ecommerce systems for retail organisations is Salesforce Commerce Cloud (formerly Demandware). For big businesses, it offers an array of customisation options that other CMS systems like Magento and Shopify cannot.

You might divide your XML sitemap files by product, brand, or category aswell. This aids Google in concentrating its crawling efforts on your website's most important pages.

It's ideal to 301 redirect a full page to a related item, parent brand, or category if it's being discontinued. By doing this, consumers won't get 404 errors.
4. Enhance the brand pages.

CRM by Salesforce Marketers and merchandisers might use SEO with their advantage by publishing material for his or her items on brand, category, and product pages. This material may attract fresh clicks from interested consumers and assist enhance organic search results.

For salesforce commerce cloud seo , you may redirect such sites to related items, parent brands, or categories if you have lots of products that cease often and don't want to give up a generic 404 page (this takes development). This keeps the information on the website relevant to users.
5. Make your category pages better.

Retailers have the choice to generate high-performance SEO services that boost organic traffic, sales, and GMV using Salesforce Commerce Cloud (also referred to as SFCC by long-time e-commerce specialists). Additionally, it aids in the development of a complex site design that's simple for users and search engines to explore.

On their category sites, enterprise merchants that offer extensive product catalogues are vulnerable to duplicate content problems. This is particularly true for goods like lights that come in a number of variations. Canonical URLs must be used for the main product page as a way to prevent this.
6. Make your product description pages more effective.

Just about the most reliable ecommerce systems available is Salesforce commerce (previously Demandware). Larger retail businesses often utilize it due to the powerful merchandising skills. Additionally, it facilitates the reporting and analytics processes for enterprises.

Utilising a skilled Salesforce commerce SEO professional to assist with site optimisation is preferred. They can ensure you're following best SEO advice for your industry and help you in achieving top results.

Retailers can make high-performance SEO services with Salesforce Commerce which are simple to use, improve organic traffic, increase sales and CTR, and enhance gross merchandise value.
8. Make your meta data better

The eCommerce platform Salesforce Commerce Cloud (SFCC) automates the analytics of big and small enterprises. By placing your company at the top of serp's, it assists you in generating new clicks for your company.

In order to get people to click on your link, the homepage meta description, that is a 160-character overview of what customers will discover on your website, is crucial.

For SEO purposes, a crowded website is a major no-no. Instead, try emphasising your most crucial items and your unique selling offer.
9. Make social media improvements

Probably the most powerful ecommerce systems available is Salesforce Commerce Cloud (also known as SFCC by long-time ecommerce pros). It really is renowned for its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and much more. It's the platform of choice for major merchants in the retail sector.

The high-performance SEO services plans which are created by businesses using the SEO tools in the SFCC increase organic traffic, sales, and GMV. Additionally, they offer them the ability to design complex site architecture that's simple for users to traverse and search engines.
10. Make your reviews better


To find the best success, SEO teams must learn how to traverse the wide ecosystem of the Salesforce Commerce Cloud (previously Demandware) platform. I could guide SEO teams through this challenging environment and discover new search expansion prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, so you can get the income boost your team deserves! Start by completing a free SFCC audit. To find out more, click here.

Following the addition of FAQs to their product pages, Roller Skate Nation observed an increase in their organic search income.