The optimisation of content may be the primary focus of search engine optimisation. Marketers and merchandisers are given the opportunity to use Commerce Cloud to create rules for each page that may automatically customise the metadata judgements used to choose ranking places.

SFCC SEO is possible to execute SEO suggestions about Development, then duplicate them to Staging, and lastly implement them on Production at a price that's far cheaper than that of other platforms. This results in reduced lead times, which increases return on investment.
1. Sitemaps

Sitemaps are a fantastic tool for conveying your website's hierarchy to find engines like Google and Bing. A sitemap is really a file written in XML that contains a listing of all the pages, videos, and photos which are located on your website, as well as the connections between them. Crawlers from se's, such as Googlebot, make use of this information in order to locate and index the material you have published.

The primary objective of sitemaps is to improve Googlebot's comprehension of the connections that exist between the many pages that define a website. For this reason, it is essential to connect all your pages one to the other, developing a 'route' that the bot may follow as it crawls through your website. Orphan pages are pages that do not exist in virtually any other links, making it more difficult for search engines like Google to find them. Sitemaps are where you'll find them here. You might alert the crawler about these orphan pages and increase the likelihood that they can be identified and indexed by providing a sitemap to the GSC.

A variety of search engine optimization (SEO) tools are available on the Salesforce commerce cloud platform, which is often referred to as Demandware. These features may assist your web shop in ranking higher on search engines. These features include providing individual product descriptions and responsive layouts. In addition to that, it includes a one-of-a-kind URL module that allows users to define business rules for URLs belonging to categories, subcategories, brands, and pipelines. These rules might provide URLs which are neat and simple to remember, in addition to being recognisable by search engines, and they may also give rule-based meta tags for each page.
2. Canonical tagging

It would seem that canonical tagging creates a great deal of confusion among non-technical marketers. In terms of search engine optimization, these tags indicate to find engines which page ought to be credited with all of the link equity because it is the original. It is vital to utilize canonical tags so as to prevent duplicated content and make sure all traffic is delivered to the page that's most relevant to the search.

There are a variety distinct applications for the canonical tag, the most common of which are as an HTTP header or a rel=canonical link element. Due to the greater dependability, the second option is the one that we advise selecting. Once you choose the former, you increase the likelihood of creating a mistake due to the fact that you are required to supply both a canonical URL and a page to reference.


Pages that needs to be canonicalized include product variants like sizes and colours, paginated index pages, and duplicate category or collection pages, to name several examples. If things aren't canonicalized in the correct manner, it may lead to confusion for search engines, which in turn may lead to ranks which are diluted.

In SFCC SEO to guarantee accurate canonicalization, you will need to take a few extra precautions if you're likely to be using Salesforce Commerce Cloud (SFCC), that was originally referred to as Demandware. The San Francisco Community College (SFCC) provides its users with a couple of SEO capabilities, such as page names and descriptions that automatically populate with keywords and prompt users to take action. Although these are an excellent place to start, it really is strongly suggested that you utilize the services of a skilled Demandware SEO expert in order to optimise your site and obtain the perfect results.
3. Optimisation of the existing page

SEO can be an all-encompassing word that refers to a variety of techniques used to boost a website's exposure browsing engines. It covers off-page optimisation as well as on-page optimisation. On-page optimisation targets making modifications to a website's content and HTML to improve the visibility of individual pages browsing engine search engine pages (SERPs). Off-page methods may involve link-building activities. Among them are title tag optimisation, meta description optimisation, and internal link optimisation. Moreover, it requires the utilization of appropriate HTML markup and the production of one-of-a-kind meta data for every page.

The Salesforce Commerce Cloud, sometimes referred to as SFCC, is an e-commerce platform that enables companies to build up online storefronts that are optimised for search engine optimisation. Increases in organic traffic, sales, and gross merchandise value (GMV) may be achieved by merchants by using this platform's unified analytics package, which can also assist them achieve these goals.

The SEARCH ENGINE OPTIMIZATION (SEO) tools provided by SFCC may assist companies in optimising the internet search engine friendliness of their online storefronts. seo for salesforce commerce cloud include of customised XML sitemap files, as well as support for canonical URLs, customizable page names and descriptions, and customizable page descriptions. In addition to this, the SFCC platform has safety precautions that safeguard critical client data.

It is very necessary for the development of an internet company to accomplish appropriate on-page optimisation. It makes sure that clients that are looking for the goods or services that you provide could find your website pages when they do a search for such things. You may also see an improvement in your rating on the pages of the results shown by se's, and you will be able to reach a more substantial audience of prospective clients as a consequence. In addition, optimising your website for search engines may help you in achieving greater click-through rates from the outcomes they provide.
4. Content strategy and management

A content strategy encompasses the whole process, from establishing message standards to establishing governance, and much more. It places an emphasis on planning and managing content to be able to accomplish corporate objectives and fulfil user requirements. The whole experience that people get when they visit a website can also be improved using an intensive content strategy.

A robust content strategy is essential for growing organic search engine traffic and driving conversions, also it does not matter if you work with Salesforce Commerce Cloud or another e-commerce platform to accomplish these goals. This post will give you with a number of suggestions for boosting on-page SEO, optimising URLs, and utilizing canonical tagging to be able to increase the visibility of your ecommerce website in search engines.

Along with these techniques, it is vital to check the configuration of one's e-commerce website and make any necessary adjustments. You can certainly do this by establishing 301 redirects for any pages that are no more being used on your website. This will assist in preventing duplicate material and can keep up with the consistent structure of your ecommerce website.

One further little bit of advice is to create a personalised 404 page. This will not merely assist guarantee that visitors are delivered to the appropriate page, but it will also help minimise the quantity of 404 errors that appear in Google Search Console. Additionally, it is essential to create page names and meta descriptions which are relevant to the audience you want to attract to your site. This can help your e-commerce website rank higher in the results of search engines and bring in more traffic that comes from organic searches. Lastly, factors to consider your product photographs are optimised.