If you employ Salesforce commerce SEO, you may improve your site's ranking in the search engine results pages (SERPs), that will bring about more user visibility and hits on your links. Due to the robust design, SFCC makes it simple for companies to improve the performance of these websites.


For instance, if someone searches for "buy whey protein powder," it is possible to develop a unique 404 page that either presents other items that are comparable to what they were searching for or sends them to the group of your products.
1. Optimise your URLs

The Salesforce Commerce Cloud offers companies a platform that makes it possible for them to develop high-performance SEO services, which boost organic traffic, grow the quantity of sales and conversions, and increase the gross merchandise value. The platform also assists companies in creating a storefront that's user- and search engine-friendly, that is beneficial for both sets of customers.

SFCC enables companies to boost the performance of these URLs by supplying them with names which are both distinctive and easy to retain in their heads. In addition to this, the programme assists companies in the creation of one-of-a-kind permalinks and notifies them of any duplicate URL routes.

Additionally, SFCC is supportive of schema markups, which are accustomed to assist se's in comprehending this content of a website.
2. Optimise your content

Salesforce commerce An online shop marketing method called search engine optimization (sometimes known as SFCC), SEO helps companies create new clicks and raise the organic search traffic that's delivered to their websites. This ultimately results in a better profits on return (ROI) and a greater number of conversions.

E-commerce marketers and merchandisers might take use of an easy selection of content optimisation options offered by SFCC for use on the product, brand, and category sites. This contains capability out of the box for defining and maintaining meta tag rules, which is often used across homepages, products, categories, folders, and content assets. These rules may be used to organise material in a variety of ways. Furthermore, it encourages using user reviews and other types of user-generated content (UGC) to boost placements in organic serp's.
3. Optimise your product pages

The most powerful e-commerce systems available to retail companies is called Salesforce Commerce Cloud, which was once referred to as Demandware. It is able to provide a level of customisation for big businesses that other content management system platforms, like as Magento and Shopify, cannot provide.

Furthermore, it allows you the ability to partition the files that define your XML sitemap according to the product, brand, or category. This assists Google in concentrating its crawling efforts on the pages of your website that are the most important.

If a page is going to be taken down, the great thing to do would be to 301 redirect it to another page that discusses a related product, the parent brand, or another category. Customers will not accidentally arrive on a 404 page as a result of this action.
4. Ensure that your brand pages are optimised

Salesforce commerce The opportunity to capitalise on the material that marketers and merchandisers provide for their goods on brand, category, and product sites is manufactured available to them via SEO. This material gets the potential to greatly help increase organic search results and attract new clicks from consumers who are interested in the subject matter.

For instance, should you have numerous goods which are regularly discontinued and you don't want to serve up a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (although this does involve development). This way, the information of the page will continue to be relevant for users.
5. Make sure that your category pages are optimised.

Retailers have the choice to build up high-performance SEO services using Salesforce Commerce Cloud, which increases organic traffic, sales, and gross merchandise volume (GMV). Salesforce Commerce Cloud is widely known as SFCC by long-term e-commerce specialists. In addition to this, it assists them in creating a rich website architecture that's simple to traverse for both customers and search engines.

On their product category pages, enterprise merchants offering a vast variety of products will have problems with duplicate content. This is specially the case with items which come in a variety of different varieties, like light bulbs. It is essential to build canonical URLs to the parent product page so that you can fight this problem.
6. Optimise your product detail pages

Probably the most powerful e-commerce systems available is named Salesforce Commerce, that was once known as Demandware. Because of its powerful merchandising capabilities, this platform is frequently popular by more well-known retail businesses. Furthermore, it can help firms simplify their reporting and analytics processes.

It is immensely important that you seek the help of a skilled Salesforce commerce SEO specialist while optimising your website. They can ensure that you are following the appropriate SEO guidelines for the company and help you obtain top positions browsing engine results pages.


Retailers may establish high-performance SEO services through Salesforce commerce, which offers an easy-to-use solution for developing these services. These services enhance organic traffic, boost sales and click-through rate, and raise gross merchandise value.
8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized organisations optimise their analytics processes. By positioning your site near the top of search engine, it assists you in generating new clicks for your company.

A overview of what customers will quickly realize on your website that is no longer than 160 characters is known as the homepage meta description. This description is very important in getting visitors to select your link.

In terms of search engine optimization, a crowded website is a major no-no. Instead, you could consider putting your most essential goods and the USP that sets you apart from the competition in a prominent place.
9. Optimise your social media

Just about the most powerful e-commerce systems on the market is Salesforce Commerce Cloud, generally known as SFCC by anyone who has worked in the market for a significant amount of time. It is well recognised for its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and considerably more, rendering it the platform of preference for big businesses operating in the retail sector.

Merchants can design high-performance SEO services programmes that enhance organic traffic, sales, and GMV with the help of the SEO tools included in SFCC. They also make it possible for them to create rich website architecture that's simple both for customers to traverse and for se's.
10. Make the most of your testimonials.

The Salesforce Commerce Cloud platform, previously referred to as Demandware, is sophisticated and has a broad ecosystem that search engine optimisation teams have to traverse to experience ideal performance. I am able to assist search engine optimisation teams in navigating this complicated terrain and locating search development prospects. I want to help your SFCC SEO requirements by providing services which range from keyword data to website relevance so that you may accomplish the income rise your team deserves. Begin with a cost-free audit from the SFCC. To find out more, please click here.

After adding frequently asked questions with their product pages, Roller Skate Nation witnessed a rise in the quantity of income generated from organic search.