Using Salesforce commerce SEO may help you rank saturated in search engine pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone looks for "buy whey protein powder," for instance, you may create a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud offers a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in creating a user-friendly storefront for both customers and search engines.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which help search engines in comprehending this content of a page.
2. Improve your content


Commerce on Salesforce SEO (often known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.

SFCC offers a broad variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining meta tag rules for homepages, products, categories, folders, and content assets. In addition, it encourages using user-generated content (UGC) such as for example reviews to improve organic internet search engine positions.
3. Improve your product pages

Salesforce Commerce Cloud (formerly Demandware) is among the most powerful ecommerce solutions for retailers. It provides an even of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.

It also lets you divide your XML sitemap files by product, brand, or category. This allows Google to focus on indexing your website's most essential pages.

If a page is no longer available, you should 301 redirect it to a comparable product, parent brand, or category. Customers will never be sent to a 404 error page as a result of this.
4. Enhance your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites for his or her items. This material may assist in the improvement of organic serp's as well as the generation of fresh clicks from interested clients.

For example, should you have a lot of goods that are regularly discontinued and do not want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, as it is generally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. In addition, it assists them in developing a rich site layout that is simple to browse for both users and se's.

Duplicate content concerns on category pages are common among enterprise merchants that offer vast product catalogues. This is particularly true for items that have many versions, such as light bulbs. To handle this, canonical URLs to the root product page should be implemented.
6. Make your product description pages more appealing.

Salesforce commerce (previously Demandware) is one of the market's most powerful ecommerce solutions. It is just a popular platform for major retail firms, and it offers excellent merchandising features. It also aids firms in streamlining their analytics and reporting processes.

It is crucial that you hire an experienced Salesforce commerce SEO specialist to work with you in optimising your site. They are able to ensure you're following the appropriate SEO guidelines for your company and help you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Improve your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for the organisation by positioning it at the top of search engines.

The homepage meta description is really a 160-character summary of what customers will quickly realize on your website, and it's critical in getting them to click on your link.

A crowded main page is a no-no when it comes to SEO. Instead, consider emphasising your unique selling proposition and most crucial items.
9. Improve your social media marketing presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists make reference to it) is among the most effective ecommerce systems available. https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/ 's the retail platform of choice for major retailers, in fact it is recognised for its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and many more.

SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to construct rich site design that is easy to browse for both customers and search engines.
10. Improve your reviews


The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse to be able to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Start out with a free of charge SFCC audit. More info may be found by clicking here.

After adding FAQs with their product pages, Roller Skate Nation observed a rise in organic search revenue.