About six months ago I was looking to book a reservation for a restaurant in my city. I knew the name, but wasn't quite sure of the spelling.

I visited Google, and I just couldn't discover the restaurant online. It turned out I had the spelling correct, yet couldn't think it is in Google.


Instead, I found a huge amount of reviews, most of which were good (that is why I wanted to consume there).

But, in order to contact this restaurant, I relied on a phone number in a directory as opposed to the restaurant's website.

I did eat at this restaurant and it was fantastic. After I ate there I grabbed a business card, plus they did have a website. What a shame their SEO was so very bad or non-existent.

I don't own a restaurant, but I own your small business with a local clientele. My SEO is not much unique of a restaurants. Moreover, given I study internet marketing for many forms of small businesses (and do it for my very own), I decided to publish an article for restaurants. Specifically an article providing restaurant marketing ideas using a website.

I'm all about a business' website being unique. But, in almost all industries, there's basic information that's important to prospective customers. This is certainly true for restaurant websites.

16 must-have restaurant website features for both conversion and SEO are the following:

1. Menus

Publishing up-to-date menus is really a no-brainer. Every restaurant must have up-to-date menus on its website.

It's critical it be up-to-date. The last thing a restaurant needs is telling guests "oh, that menu has changed and it's really not right on the website." That's unprofessional and won't sit well with a guest.

I would go as far as to add wine, beer, and liquor menus aswell.

And while you're at it, lay out the nutritional value of the laundry. Many diners are interested in nutritional content.

2. Location Info and Map

These days it's very easy to integrate Google Maps into a website. Make it possible for anyone to find your restaurant with a map. Many people search for restaurants with mobile devices. A map leads them right to your door.

3. Contact Info

I believe all smaller businesses should have their telephone number and contact form on every page of these website. Restaurants included. Make it incredibly easy for your site visitors to contact you.

4. Photographs of the Establishment

Hire a professional photographer if you are busy and get a huge amount of great photographs. Place those photographs around your website. Part of dining is the environment and atmosphere. Showcase your establishment on your website.

5. Event Calendar

For those who have events such as for example live music or special dinners, put up an event calendar on your own website.

6. Chef / Owner Bios

Feature in a bio your restaurant's key players. Whether chef, owner, or both. Should you have a general manager, consider having a bio of one's GM. Spend time writing up the bios. Perhaps hire a professional writer. In fact you might wish to hire a professional writer for all of your website's content (or at least the key pages).

7. Restaurant History

Why not use in your About page a brief history of your restaurant. Some restaurants have a fascinating history. Guests may be thinking about such information. You can write and it just might persuade someone to try your establishment.

8. Awards & Reviews

Don't be shy. Publish your list of awards and reviews (get permission from the reviewer first). If you cannot get permission from the reviewer, then give a link that is a popup window to the review. Why a popup? Which means that your visitor stays on your own site and doesn't find yourself on another restaurant's site through the review website.

9. Careers / Jobs Available

Make it possible for people to apply to your restaurant. Regrettably, many restaurants have high turnover and are frequently hiring. The more applications you receive, the more hiring options you have.

10. A Blog

As a restaurant owner or operator, you might have a lot of fun with a blog. A blog informs, entertains, and is good for SEO.

11. On-Site Local SEO

Benefit from every page and post by optimizing your articles for the search engines. You can do. The more content you have (hence the significance of a blog), the more opportunities you need to rank for various search terms (called keywords) in the various search engines.

Make sure to create meta titles and meta descriptions for each page and post. In the event that you aren't interested in doing on-site SEO, hire an excellent SEO company. Your goal would be to rank well in your town, city, and state/province (or geographic area).

Don't be just like the restaurant I tried to get Online and not rank well in the various search engines. There's a huge chance of business by just ranking well in the various search engines. The good news for restaurants is you don't have to compete globally. You will need only rank well for the local area(s).

12. Online Reservation Maker

Not all restaurants will want to hand over booking power to customers. That is why I contemplate it an optional restaurant website feature. However, invest the reservations, it's a good way to book reservations and freeing up your staff time all in one go. The more folks who self-book, means fewer reservations your staff must make.

If use a Restaurant WordPress theme, you can easily put in a reservation feature utilizing a plugin. 5 reservation plugins to take a look at include:

? WebReserv
? Checkfront Booking
? Booking Calendar
? Wp-Reservation
? MealClick

If you don't use WordPress for the website, check out:

? OpenTable
? Live Bookings
? Restaurant Diary
? Guestbridge
? Reservation Genie

13. Takeout Online Ordering

If you sell take out, why not offer website visitors the option to order takeout during your website. Like reservation software, you save your valuable staff time processing orders and ensure it is easy for website visitors to order a meal. https://overby-jackson.technetbloggers.de/every-successful-restaurant-website-will-need-to-have-5-key-ingredients could even process payment online if you wish to save even more time when your guest accumulates their food.

14. Pre-Ordering Service

Sometimes a guest is in a rush and wish to eat upon entering your restaurant. You can provide a pre-ordering option through your website.

15. Notable Guests

If your restaurant attracts notable guests, say so on your website.

16. Offer Gift Cards for Sale

Gift cards can be quite a terrific revenue generator. Sell them during your restaurant website. You will need basic e-commerce software. It's easy these days regardless the platform on which your restaurant website is made.