Mojang Bans Brands From Building Minecraft Promo Maps And Mods

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Mojang's putting its blocky foot down relating to manufacturers and Minecraft. In Ayeeee to the community on its site, Owen Hill, the company's director of inventive communications, laid out new pointers particularly directed at companies, ad companies and some other non-gamer entities looking to capitalize on Minecraft's massive user group.


For an thought of simply how vast that base is, consider that, in 2014, creator Markus "Notch" Persson revealed that the Computer version had over 100 million registered users. It's understandable that a pool of customers that large would show a tempting lure for manufacturers that want to market their wholly unrelated wares to the group. However no extra -- in line with the brand new building promotion pointers, it's no longer permissible to build servers or maps to "promote unrelated products in playable kind." So what does that translate to? Nicely, you may say goodbye to awkward promotions like the giant, working cellphone CaptainSparklez made on behalf of Verizon, or Disney commissioning a map of Tomorrowland to advertise its movie of the identical title. All that said, if you are a mega fan and also you do these kinds of issues on your own time and dime, effectively, that is simply effective by Mojang.

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