A Visionary Leader: Empowering Communities through Sustainable Development

Roxanne Joyal, a recognized leader in sustainable development and women's empowerment, has carved out a niche for herself as a visionary social entrepreneur. Her work has bridged the gap between North American consumers and women artisans worldwide, creating a transformative impact on the lives of many.

Roxanne Joyal: CEO of &BACK

As the founder and CEO of &BACK, a Fairtrade and ethically sourced coffee supplier, Roxanne has taken bold steps to support women growers. Her innovative approach to sustainable travel and lifestyle has not only revolutionized the way we consume but also the way we think about the products we use every day.

The Storyteller and Marketing Expert

Roxanne's flair for storytelling and marketing has helped numerous social enterprises and purpose-driven organizations to humanize their brands. She has a unique ability to meaningfully engage with women audiences, ensuring that their stories are heard and their contributions recognized.

Game-changing Accomplishments

Roxanne's work in the sustainable travel and lifestyle space has led to groundbreaking accomplishments. She led the establishment of Bogani Cottages and Tented Camps, a unique facility in Kenya designed for volunteer groups. She expanded this venture with facilities in Rajasthan, India, and the Ecuadorian Amazon.

Furthermore, Roxanne founded an artisans program in Kenya's Maasai Mara region, empowering over 1,500 women to earn a sustainable income. Her products, sold in over 18,000 locations across North America, have reshaped the face of conscious consumerism.

Socially Conscious Products

Roxanne's dedication to social entrepreneurship is evident in her creation of socially conscious products. These include ethically sourced coffee and award-winning chocolate, empowering farmers to earn a fair wage and contribute to sustainable change within their communities.

A Champion for Women's Empowerment

At the heart of Roxanne's work is women's empowerment. She leverages her brands to bring the talents and stories of women in developing communities to North American consumers. By promoting meaningful gift-giving, she brings the issues faced by these women into the everyday lives of consumers.

Projects and Brands

Roxanne has successfully launched and executed numerous socially conscious brands in the food and beverage, wearables, and travel sectors. Her projects always aim to uplift women by creating new opportunities for them and their communities.

&BACK Coffee

&BACK Coffee, Roxanne's latest venture, is a Fairtrade and ethically sourced coffee brand that supports and empowers women coffee farmers.

Minga Lodge & Reserve and Kilifi Beach House

Roxanne's sustainable travel ventures extend to the Minga Lodge & Reserve in the Ecuadorian Amazon and Kilifi Beach House on Kenya's beautiful coastline. Both offer unique experiences and contribute to local economies.

Conclusion

Roxanne Joyal Links to an external site. work as a social entrepreneur serves as a shining example of how sustainable development can be leveraged for women's empowerment. As we look forward, it's clear that her innovative approach to business and her dedication to social causes will continue to inspire and create meaningful change.