[Kindle] Content Strategy for the Web download

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

Content Strategy for the Web Links to an external site.

Books to download on ipod nano Content Strategy for the Web

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances. Content Strategy for the Web | Facebook
Content Strategy for the Web. 30 likes · 0 talking about this. Content Strategy for the Web, 2nd Edition - iTunes - Apple
Get a free sample or buy Content Strategy for the Web, 2nd Edition by Kristina Halvorson & Melissa Rach on the iTunes Store. You can read  Content Strategy for the Web, Second Edition > Advance Praise for
Advance Praise for Content Strategy for the Web, Second Edition - Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… content strategy for the web | Tumblr
“Generally speaking, your web content is useless unless it does one or both of the following: • Supports a key business objective. • Supports a user (or customer ) Kristina Halvorson's reading List | Firehead
There's no question that to learn about the field of content strategy, you should get online and read the fast-paced conversation going on on the Web. And when   Content Strategy for the Web - Karen McGrane on Vimeo
Oct 30, 2010 - 46 minWeb content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations Content Strategy for the Web – Interview with Kristina Halvorson
According to Wikipedia, content strategy refers to the planning, development, and management of informational content—written or in other  CONTENT STRATEGY - Columbia University
what content needs to be created and published, but why.” — Kristina Halvorson, Brain Traffic, author of. Content Strategy for the Web. What is  CDG Interactive: CDG Book Club: Content Strategy for the Web by
We're kicking off 2010 by starting the CDG Book Club. Every month or so, we'll be reading a book about the web industry and posting our raves

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