If You Build It:

Social Media Strategy

March 25 - 31, 2013

Share your strategies for gathering Twitter followers in the Discussion: Getting Followers - What Worked?
Read about the demographics of users on various social media platforms after reading the resources on the page, Choosing the Right Platforms.
Read the case studies from Ignite Social Media on the page Social Media Plans and be able to brainstorm goals and tactics for a social media plan.

Read the short book (free PDF) on SEO Basics and look for the answers to the listed questions as you read.
If you have a burning question about SEO, post it in the Discussion: Questions about SEO.
Read about how to generate traffic to Facebook, Twitter, Pinterest, and more on the page, Generating Traffic and watch the video about Why Videos Go Viral.
Read and watch about the potential of Riding a Meme to a social media jackpot.
Share a Meme with a Purpose on Twitter.

Do a bit of research and share it with your group and read the Group Tasks and Timeline.

The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line, by Eve Mayer Orsburn [under $15]
Return on Relationship, by Ted Rubin and Kathryn Rose [under $20]
Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff [under $15]

Choose an appropriate platform for a given social media goal by looking at user demographics.
Share the elements of a good social media plan and be able to give examples of clever social media marketing plans.
Evaluate a suite of social media marketing tools and choose the best one for the job.
Understand the basics of SEO and how you can capitalize on good SEO practices.
Outline strategies for increasing traffic to your website using social media.